Fri
13
Jan
BBC News - Waterstone's drops name apostrophe 
Obviously with my love of the apostrophe, this made me rather mad. :( It was at least mitigated by the following in the article:
The book shop has also reinstated the Baskerville serif font with a capital W, which Mr Daunt said “reflects authority and confidence”.Great news, I noticed in December that they had a stupid sans serif font on some things and had the screaming habdabs about it! {:D It was just such bad branding, such a generic, not particularly great font that screamed “we’re trying to be trendy” and the “W” was too easily confused as an “M” when upside down. I really am embarrassingly happy about the rethink! :)
